MONTREAL - MLS and Chevrolet announced on Wednesday a new multi-year partnership agreement, making the world-class automotive brand the official Canadian partner of CF Montréal, and the other two Canadian MLS clubs, Vancouver Whitecaps FC and Toronto FC.
As part of this partnership, MLS and Chevrolet will work together to advance the development of soccer in Canada through grassroots activations and national amplification.
Chevrolet will organize events at MLS academy training facilities that will provide youth players with an opportunity to meet league coaches and players. This community program will also aim to provide participants with unforgettable experiences at Centre Nutrilait in Montreal and create a content series chronicling the stories of young local CF Montréal players and their personal journeys to playing in MLS.
“CF Montréal and Chevrolet want to accompany and pave the way for young athletes towards professional soccer,” said CF Montréal President and CEO Gabriel Gervais. “We want to combine our efforts to fuel the dreams of young people in a context where soccer continues to grow throughout the province. We are proud to join forces with Chevrolet, a company of this stature with a rich history of innovation and an inspiring track record.”
The association between Chevrolet and CF Montréal will also be reflected throughout the various Chevrolet dealerships across Quebec.
“Chevrolet is proud to join forces with CF Montréal and participate in the growth of soccer throughout Quebec,” said François Hamel, GM Director for Eastern Canada. “Team spirit, mutual aid and respect are some of the values that this sport instills in young people, and which define Chevrolet dealerships in Quebec. This agreement will create unique experiences for fans and athletes of all ages.”
About Chevrolet Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca.
About CF Montréal
Founded in 1992, and having completed its first season in 1993, CF Montréal is a professional soccer club that has been playing in Major League Soccer since 2012. It has won the Canadian Championship five times (2008, 2013, 2014, 2019, 2021), and has also reached the Concacaf Champions League final in 2015, as well as the competition’s quarterfinals in 2009 and 2022. CF Montréal plays its home games at Stade Saputo, a 19,619-seat soccer-specific venue, and on some occasions at the Montreal Olympic Stadium.
In 2010, the organization created the CF Montréal Academy, a soccer training centre that brings together more than 70 players aged 14 to 20. CF Montréal was the first professional club in North America to offer a sport-study program. The Club's development structure also includes the U13 and U14 Pre-Academy teams. The Club’s partners (CIP) and regional programs also allow it to reach nearly 1,000 additional players from U8 to U12. The Women’s program was integrated in the Academy on May 31, 2023.
Through the Montreal Impact Foundation, which celebrated its 10th anniversary in 2023, CF Montréal remains highly involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underprivileged backgrounds. It also provides sports facilities to promote physical activity and social integration.
