MONTREAL — CF Montréal announced on Wednesday a three-year partnership with Brivia Group, a rapidly growing Montréal-based real estate developer, making the company the Club’s newest official partner.
As part of the partnership, both organizations will join forces in order to better the quality of life and development of their respective communities. They will commit to making soccer more accessible to children while also emphasizing the practice of various other physical activities.
This agreement adds to the flourishing list of CF Montréal’s commercial partners including well-known leading businesses in their respective industries. Like them, Brivia Group has quickly established itself in the Quebec real estate landscape and elsewhere in Canada with remarkable quality projects helping to embellish Quebec’s and Canada’s metropolis as well as nourish its economic dynamism. Brivia Group becomes CF Montréal’s exclusive real estate partner.
While the partnership is effective immediately, the activation plan will be rolled out progressively. Starting with this Saturday’s match, fans will discover a Brivia-branded mezzanine as well as digital displays on Stade Saputo’s various screens. The partnership’s activities will culminate at the start of the 2024 season with the launch of a charity project. More details surrounding the initiative will be announced at a later date.
“We are thrilled with this new partnership with Brivia, a leader in the real estate industry known for its commitment and avant-garde approach,” said CF Montréal president and chief executive officer Gabriel Gervais. “Our common ambition to be present in the community and to offer a welcoming environment will push us to improve the experience at Stade Saputo in order for our fans to feel even more at home.”
“Brivia Group is proud to add its name to CF Montréal’s prestigious list of partners and to join a passionate community,” said Brivia Group’s founding president and chief executive officer Mr. Kheng Ly. “We are also excited at the thought of teaming up with an organization which, just like us, has strong roots within the community. This partnership is an opportunity to strengthen our community outreach program in order to promote physical activity and social integration.”
About CF Montréal
Founded in 1992, and having completed its first season in 1993, CF Montréal is a professional soccer club that has been playing in Major League Soccer since 2012. It has won the Canadian
Championship five times (2008, 2013, 2014, 2019, 2021), and has also reached the Concacaf Champions League final in 2015, as well as the competition’s quarterfinals in 2009 and 2022. CF Montréal plays its home games at Stade Saputo, a 19,619-seat soccer-specific venue, and on some occasions at the Montreal Olympic Stadium.
In 2010, the organization created the CF Montréal Academy, a soccer training centre that brings together more than 70 players aged 14 to 20. CF Montréal was the first professional club in North America to offer a sport-study program. The Club's development structure also includes the U13 and U14 Pre-Academy teams. The Club’s partners (CIP) and regional programs also allow it to reach nearly 1,000 additional players from U8 to U12. The Women’s program was integrated in the Academy on May 31, 2023.
Through the Montreal Impact Foundation, which celebrates its 10th anniversary this year, CF Montréal remains highly involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underprivileged backgrounds. It also provides sports facilities to promote physical activity and social integration.
About Brivia Group
Brivia Group is a real estate promoter and investor which holds a growing number of major achievements in Montreal, Québec City as well as the Greater Toronto Area and Vancouver. Founded in 2000 and led by president and CEO Kheng Ly’s vision, Brivia Group combines expertise, experience and the business network needed to allow audacious projects like 1 Square Phillips, the Mansfield, YUL, QuinzeCent, and CURV to take shape while also meeting expectations for its diverse clientele. With dozens of Québec real estate projects in its portfolio, the group has also expanded to the Greater Toronto Area and Vancouver.