MONTREAL, September 26, 2024– Air Transat and CF Montréal celebrate their partnership with the introduction of an exclusive new livery featuring the soccer Club's logo. This unique design now adorns one of Air Transat's Airbus A321LR aircraft, symbolizing the ongoing collaboration between these two Montreal institutions.
“At Air Transat, we are delighted to add a new dimension to our partnership with CF Montréal thanks to this livery. By flying this aircraft throughout our network, which spans four continents, we are helping to position Montreal as a must-see destination on the international stage, while raising the profile of our partner outside the country,” mentioned Xavier Szwengler, Vice President Marketing and Loyalty at Transat.
This project marks an important milestone in the collaboration between Air Transat and CF Montréal, which began in 2024. Driven by a shared passion for soccer — a universal and unifying sport — this partnership fully reflects the airline's values of diversity and dynamism. It also offers a unique opportunity to raise Montreal's profile on the international scene, highlighting its role as a cultural and sporting hub.
“This unique livery is more than a visual representation, it is a celebration of our partnership with Air Transat,” said Eric Nadeau, Vice President and Chief Revenue Officer of CF Montréal. “It reflects the synergy between our two organizations. We are thrilled to see our Club's colours soar through the sky on the wings of such a respected airline. This initiative will reinforce our visibility and reach our supporters in a different way. We hope that the passengers who will have the opportunity to fly aboard this customized aircraft will feel the same pride.”
The new-generation Airbus A321LR aircraft features spacious cabins, state-of-the-art in-seat entertainment systems and is recognized as the most fuel-efficient aircraft in its class.
Photo (from left to right): Alexandra Gonzalez, Flight Director; Eric Nadeau, Vice President and Chief Revenue Officer of CF Montréal; Xavier Szwengler, Vice President Marketing and Loyalty at Transat; and Nicolas Sarganis, Flight Director.
About Air Transat
Founded in Montreal 36 years ago, Air Transat is a leading travel brand voted 2024 World's Best Leisure Airline by passengers at the Skytrax World Airline Awards. Its program offers access to international destinations, mainly in Europe, the Caribbean, the East coast of the U.S, South America and North Africa. Air Transat is recognized for its excellent customer service. By renewing its fleet with the most energy-efficient aircraft in their category, Air Transat is committed to a more sustainable travel industry. Based in Montreal with major hubs in YUL Montréal-Trudeau International Airport and Toronto Pearson Airport (YYZ), it has near 5,000 employees with a common purpose to bring people closer together. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). www.airtransat.com
About CF Montréal
Founded in 1992 and having completed its first season in 1993, CF Montréal is a professional soccer club playing in MLS since 2012. It has won the Canadian Championship five times (2008, 2013, 2014, 2019, 2021) and reached the final of the Concacaf Champions League in 2015, as well as the quarter-finals in 2009 and 2022. CF Montréal plays its home games at Stade Saputo, a soccer-specific stadium with a capacity of 19,619.
In 2010, the organization established the CF Montréal Academy, a soccer training centre with over 100 players. CF Montréal was the first professional club in North America to offer a sports-study program. The Club's development structure also includes U13 and U14 Pre-Academy teams. The Club's network of Partner Clubs (CIP) and regional programs also enable the Club to reach nearly 1,000 additional U8 to U12 players. The women's program was introduced to the Club's Academy on May 31, 2023.
Through the Montreal Impact Foundation, which celebrated its 10th anniversary in 2023, CF Montréal is deeply involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underserved communities. In particular, it provides sports facilities to promote physical activity and social integration.
