MONTREAL – CF Montréal announced Saturday a three-year partnership agreement with Coca-Cola Canada Bottling Limited (Coke Canada Bottling), making the organization an official partner of the Club.
In striving to continue building fruitful and long-lasting relationships with both locally and internationally recognized brands, this agreement further enriches CF Montréal’s growing list of affiliations with industry-leading organizations like Coke Canada Bottling whose unique histories have been and continue to be defined by growth, innovation, creativity, and an unwavering commitment to fan engagement.
In addition to premium brand visibility at CF Montréal events at Stade Saputo all throughout the season, Montréal soccer fans will not only continue to enjoy the iconic and most-loved beverages Canadians enjoy, but also discover a growing array of new options from the company’s portfolio, many of which are made locally by the Coke Canada Bottling manufacturing facility in Montréal. Various activations will also be brought to life at Stade Saputo throughout the MLS season aimed at providing CF Montréal fans with premium experiences.
The launch of the partnership will be kicked off with an in-stadium social media contest at CF Montréal’s upcoming MLS home game this Saturday, May 27, against Inter Miami CF. Using the #CFMTL and #CokeCanada hashtags, fans in attendance will be invited to share photographs of themselves on Facebook, Twitter, and Instagram showcasing their match-day experience with a Coca-Cola® product of their choice in-hand.
“We are thrilled to join forces with an independent, family-owned business like Coke Canada Bottling and further diversify the match-day service offering and experience at Stade Saputo for all CF Montréal fans. The company’s proven track record of success and local footprint in Montreal make this a natural fit as the Club aspires to reinforce its position in the city as a hub for professional soccer, entertainment, and unforgettable live experiences,” said CF Montréal President and CEO Gabriel Gervais. “Moreover, Coke Canada Bottling’s commitment to environmental sustainability and reducing its carbon footprint aligns with CF Montréal’s own objectives for long-term environmental sustainability and a greener future.”
“As Montréal’s Local Bottler, we are thrilled to be the exclusive beverage partner of CF Montréal,” said Erika Tremblay, Vice-President of Eastern Canada Operations at Coke Canada Bottling. “We look forward to engaging with the Club’s passionate soccer fans, and the community as a whole, as we work to become the leading beverage partner in Canada and create a better future in the local communities where we operate.”
Many of the Coke Canada Bottling products purchased and enjoyed in Montréal have been prepared at the company’s Montréal manufacturing facility. Locally, Coke Canada Bottling makes and packages over 120 skus, producing approximately 25 million cases of product a year including Coca-Cola®, Canada Dry® and A&W® products, as well as Dasani 100% rPET (polyethylene terephthalate) and clear Sprite and Fresca bottles, helping to ensure more clear PET is in recycling systems so more can be captured and remade into recycled PET bottles. Coke Canada Bottling annually injects over $75 million into the Montréal economy through local vendors and partners. The company’s local teams have strong community relationships with Big Brothers Big Sisters, Accueil Bonneau, and Dans la Rue.
About CF Montréal
Founded in 1992, and having completed its first season in 1993, CF Montréal is a professional soccer club that has been playing in Major League Soccer since 2012. It has won the Canadian Championship five times (2008, 2013, 2014, 2019, 2021), and has also reached the Concacaf Champions League final in 2015, as well as the competition’s quarterfinals in 2009 and 2022. CF Montréal plays its home games at Stade Saputo, a 19,619-seat soccer-specific venue, and on some occasions at the Montreal Olympic Stadium.
In 2010, the organization created the CF Montréal Academy, a soccer training centre that brings together more than 70 players aged 14 to 20. CF Montréal was the first professional club in North America to offer a sport-study program. The Club's development structure also includes the U13 and U14 Pre-Academy teams. The Club’s partners (CIP) and regional programs also allow it to reach nearly 1,000 additional players from U8 to U12.
Through the Montréal Impact Foundation, which celebrates its 10th anniversary this year, CF Montréal remains highly involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underprivileged backgrounds. It also provides sports facilities to promote physical activity and social integration.
About Coca-Cola Canada Bottling Limited
Coke Canada Bottling is a family-owned business, with more than 5,700 diverse employees coast-to-coast. As Canada’s local bottler, the company operates in every province through more than 50 sales and distribution centres and five manufacturing facilities. Coke Canada Bottling proudly makes, distributes, merchandises, and sells the most loved beverages Canadians enjoy including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Sprite®, Fanta®, Barq’s®, NESTEA®, POWERADE®, DASANI®, vitaminwater®, and distributes partner brands Canada Dry®, Monster Energy®, and A&W®. The Coke Canada Bottling family is a team determined to create a better future and deliver optimism by bringing sustainable value for our employees, customers, and consumers, growing our business responsibly, and making a positive difference in the communities where we operate. Visit www.CokeCanada.com to learn more.