An identity that recaptures the symbols of its history

MONTREAL – CF Montréal unveiled its new logo on Friday, which will be officially used as of the 2023 season. The organization proposes a new crest that honours the Club's history.

It features the team’s official name, CF Montréal, the fleur-de-lys, the shield, the predominance of the colour blue, and 1993, the year of the Club’s inaugural season. The black and blue stripes call back to the Club’s early years, particularly 1994, year of the Club’s first championship. 

The logo, the video of the logo and the explanation of the key elements are all available HERE

This upcoming holiday season, a selection of items featuring the new crest will be available for fans to purchase online.

“Today we are turning another important page of our history,” said CF Montréal Chairman of the Board of Directors, Joey Saputo. “A few months ago, we began to reflect on our identity, as well as our logo, and concluded that a realignment was necessary. The employees, fans, and partners we met clearly expressed their desire to reinstate certain elements that have marked the Club's history and are at the heart of our identity. We heard them loud and clear, and we are proposing a logo that meets those requests.”

“I am pleased that the ‘Impact blue,’ as we have named it, will dominate our new emblem. I would like to thank our employees, fans and partners for their contribution, as well as MLS, and the equipment manufacturer adidas for their collaboration. Developing a new logo is a complex exercise. The process, which began before my arrival, also had its share of challenges in an ecosystem like MLS, both in the choice of shapes and colours.", said CF Montréal President and CEO, Gabriel Gervais. 

“The process surrounding the new logo also allowed us to reflect and clarify our raison d'être as an organization, and what defines us,” added Gabriel Gervais. “The logo is part of a broader reflection on CF Montréal’s identity. The process also allowed us to make observations that will influence our future communications.” 

“We need to raise awareness about our role in Quebec, including developing local talent, from the grassroots to the professional level, the importance of giving back to the community, promoting soccer culture in the province, and represent, even celebrate, Montreal’s identity,” mentioned Joey Saputo. 

About CF Montréal

Founded in 1992, and having completed its first season in 1993, CF Montréal is a professional soccer club that has been playing in Major League Soccer, North America’s top division, since 2012. It has won the Canadian Championship five times (2008, 2013, 2014, 2019, 2021), and has also reached the CONCACAF Champions League final in 2015, as well as the competition’s quarterfinals in 2009, and, more recently, in March 2022. CF Montréal plays its home games at Stade Saputo, a 19,619-seat soccer-specific venue, and on some occasions at the Montreal Olympic Stadium.

In 2010, the organization established the CF Montréal Academy, a training center for 13-20 years-old soccer players as part of its development pyramid. The Academy has close to 80 players in its program and reaches hundreds of additional players through the Pre-Academy, partner clubs and its regional programs. CF Montréal is the first and only professional club in North America to offer a sport-study program for youths as young as 12 years old within its Academy.

Through the Montreal Impact Foundation, CF Montréal is very involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from disadvantaged backgrounds. It also provides sports facilities to promote physical activity and social integration.